press release

"Good business is the best art" Andy Warhol once provocatively claimed. Tate Modern's hit autumn exhibition Pop Life examines how artists since the 1980s have cultivated their public persona as a product, and conjured a dazzling mix of media, commerce and glamour to build their own 'brands'. Beginning with the grandfather of Pop, Andy Warhol, the show includes Jeff Koons' infamous Made in Heaven series and his stainless steel Rabbit sculpture, an iconic array of golden spot and butterfly paintings from Damien Hirst's recordbreaking 2008 auction, and a reconstruction of Keith Haring's Pop Shop in New York. Also included will be works by Richard Prince, Martin Kippenberger, and the notorious YBAs, and a special new commission by Takashi Murakami.

Take Part in a Damien Hirst Performance For the exhibition, Tate Modern will recreate Damien Hirst’s performance shown at Cologne’s ‘Unfair’ art fair in 1992. Identical twins will sit beneath two identical spot paintings for the duration of Pop Life: Art in a Material World. Tate Modern is appealing for identical twins to take part in this performance. If you would like to be involved, please email

Pop Life
Art in a Material World
Kuratoren: Catherine Wood, Alison Gingeras, Jack Bankowsky

Künstler: Maurizio Cattelan, Tracey Emin, David Hammons, Damien Hirst, Keith Haring, Martin Kippenberger, Jeff Koons, Sarah Lucas, Takashi Murakami, Richard Prince, Cosey Fanni Tutti, Andy Warhol ...

01.10.09 - 17.01.10 Tate Modern, London
12.02.10 - 09.05.10 Kunsthalle Hamburg
11.06.10 - 19.09.10 National Gallery of Canada, Ottawa