press release

Julia Friedman Gallery is pleased to announce "THE GIFT wrap/set/boutique," a special holiday exhibition arranged in coordination with RED-I Projects.


For a limited time only, Julia Friedman Gallery will be transformed into "THE GIFT boutique," by ALEJANDRO DIAZ, FERAL CHILDE, CHRISTINE HILL, DEREK SULLIVAN, VEXED GENERATION, and JUDY WERTHEIN. As a functioning store, "THE GIFT boutique" features a gift wrapping station, a selection of books, CDs, magazines, wrapping paper, packing tape, and clothing, all created by artists and designers whose play on the "boutique" model belies their sensitivity toward commercial practices, and in ways that both laud and critique this association. The presentation in a commercial gallery not only reinforces how easily these artists and designers assume corporate identities, but how each redefine the parameters of the boutique to create personal exchanges between themselves, their "products," and the consumer.


With his characteristic humor that marks the irony of corporate advertising and its inability to translate into the everyday, ALEJANDRO DIAZ will create outdoor signs directing potential customers to the store as well as showcase a set of his ongoing cardboard signs for the boutique. Alejandro Diaz (New York) has exhibited at venues such as; The Drawing Center, New York; Havana Biennial, Havana; Jersey City Museum, New Jersey; Brooklyn Museum of Art, Brooklyn; and Jessica Murray Projects, New York.

Brooklyn artist/designer duo Moriah Carlson and Alice Wu of FERAL CHILDE, will debut their new line, HOMUNCULII, at "THE GIFT boutique." Select styles will be produced in a limited edition of six pieces each, available to the public before the collection is officially released in 2006. Feral Childe has selected fabrics and prints exclusively for the shop -- this palette will not be offered again! In addition, customers are invited to borrow outfits from the "Feral Childe Lending Library" featuring specially chosen, unique pieces from past Feral Childe performances. A limited edition CD box set of soundscapes created by artist/musician Jena Kim for past Feral Childe collections will also be available. Feral Childe (New York) take a distinctly irreverent approach to what you wear and how, creating clothes in conjunction with installations and performances. Rooting around the urban wasteland for discarded or unwanted raw materials, their creations range from wearable and non-wearable clothing, often fantastical in nature, to accessories, props and sculptures. Standing for the independent, the adaptive and ever-changing, Feral Childe's recent performative clothing have been seen as part of Andrea Zittel's High Desert Test Sites, California and Index Magazine's fall fashion spread, photographed at Fritz Haeg's geodesic dome in Mt. Washington, Los Angeles.

With "offices" in New York and Germany, CHRISTINE HILL has created a roving project space called Volksboutique that offers various strategies for doing what she has stated as, "Make the most of what you've got!" Translating into a boutique in Kassel, Germany, to a television test pilot program and to a home office in New York, Hill assembles pieces from her "Products Division" including the Volksboutique Care Package (2003), Volksboutique Handbag (2000), and will debut a new multiple brought exclusively to customers of "THE GIFT boutique." Christine Hill (New York/Berlin) has exhibited extensively in museums and galleries including; Documenta X, Kassel; Watari Museum for Contemporary Art, Tokyo; MassMoCA, North Adams, Massachusetts; Ronald Feldman Fine Arts, New York; and Deitch Projects, New York. Hill has also worked on numerous projects in the public realm, including commissions for The Public Art Fund and Creative Time. Christine Hill is represented by Ronald Feldman Fine Arts, New York and Galerie EIGEN+ART, Berlin.

Creating gift wrap and packing tape, DEREK SULLIVAN poses unspoken questions everyone asks, like "Wouldn’t It Be Nice?" and "What Have I Done to Deserve This?." Literally emblazoned on the tape and paper itself, Sullivan unpacks the ritual of gift giving and the larger, if often unfulfilled, desires of consumer culture. Sullivan’s gift wrap marks the first in an ongoing series of artist produced gift wrap commissioned by RED-I Projects. Derek Sullivan (Toronto) has exhibited in venues such as; The Power Plant Contemporary Art Gallery, Toronto; Mercer Union, Toronto; Jessica Bradley Art + Projects, Toronto; and in Berlin, Shanghai and Vancouver. Derek Sullivan is represented by Jessica Bradley Art + Projects, Toronto.

As with all of their collections that blend fashion with its social-political ramifications on the world-at-large through the wearer, VEXED GENERATION will feature versions of their Wrap Liberation and Ninja series of jackets, polar fleeces and related garments for "THE GIFT boutique." Intrigued by what these designers deem as the "sartorial link between the idle rich and the idle poor," irony abounds in Vexed garments like Wrap Liberation, which echoes the restrictive blankets used by the hungry and homeless while making an ironic reference to French designer Christian Dior’s 1957 La Normandie, a jacket without sleeves or armholes. Established in 1994 by Joe Hunter and Adam Thorpe, Vexed Generation Clothing (London) produce innovative designs for urban street life, and have generated a worldwide client base while continuing to produce unique garments that promote issues of environmental and social significance. Concurrent to "THE GIFT wrap/set/boutique," Vexed Generation is exhibiting in "SAFE: Design Takes on Risk, " at The Museum of Modern Art, New York.

Fresh from her debut at inSite_05, JUDI WERTHEIN will showcase her custom-designed and trademarked Brinco (2005) sneakers whose sales support migrant workers crossing for the most part, the San Diego/Tijuana border. The shoe design provides information and materials that are relevant to and assists the ongoing plight of these workers. "In a single object, " writes Donna Cornwell, Werthein "reveals the contradictions between fashion, competition in the manufacturing industry, and migratory flows, themes that lie at the heart of the dynamics of labor geography in today’s world." Judi Werthein (New York/Buenos Aires) has exhibited at venues such as; inSite_05, San Diego; Bronx Museum of the Arts, New York; Parlor Projects, New York; La Fundacion Chinati, Marfa; Apexart, New York; Center for Contemporary Art, Vilnius, Lithuania; and Kunstverein, Cologne, Germany.

Featuring furniture designed by MAX WANG, New York.

RED-I Projects, founded by New York-based curator and critic Ingrid Chu in 2004, is an organization that assists artists in the creation of new work in the public realm. Through collaborative efforts, it aims to meet the needs of artists by acknowledging the various methods and places in which artists now make and show their work. Re: Location (Toronto, 1999), Subscribe: Recent Art in Print (Time Out New York, Cabinet,, 2003), and (VIDEOBOX) (Yvon Lambert, Cohan and Leslie, and White Box, New York, 2004) are among some of Chu’s other public projects and exhibitions. Chu’s writing appears in such publications as frieze, Parachute, and Afterall (upcoming). More information is available at


THE GIFT wrap / set / boutique
Organisation: Ingrid Chu for RED-I Projects

mit Alejandro Diaz, Feral Childe, Christine Hill, Derek Sullivan, Vexed Generation, Judi Werthein