Choi Jeong-Hwa. Happy Together

Happy Happy by the Korean artist Choi Jeong Hwa takes the viewer into a colourful plastic jungle. A closer look reveals that the resplendent paradise consists in fact of chains of domestic appliances stretching from the ceiling to the floor.

Choi builds his large installations by combining local and Korean, new and old, unique and mass-produced elements, blending Korean pictorial tradition with global consumer culture. From ordinary consumer goods, such as colourful plastic vessels and cheap toys, Choi builds experiential and immersive spaces.

At the same time, the works also call our attention to the materialism in which we live and the overabundance of goods, the ubiquity of plastic.